Reflections on The Running Event 2023

The Running Event – known by its acronym “TRE” by industry insiders – took place in Austin, Texas at the end of November. The exhibitors and speakers sought to educate, dazzle, and present all the new, improved, or tried-and-true running products, trends, and services to running retailers and industry professionals alike. The Running Event always… Read more »

Better Together – Our 2024 Theme

The American Trail Running Association’s (ATRA) advisory board enthusiastically shares our 2024 theme, “Better Together.” This year’s theme has many different interpretations, not the least of which is the fact that togetherness creates and builds community. That togetherness can be far reaching and include partnerships, mentorship, coaching, collaborations, and multi-user experiences on the trails. The… Read more »

2024 NACAC Mountain & Trail Running Championships – US Team Selection

The 18th annual NACAC Mountain Running Championships will become the second ever NACAC Mountain & Trail Running Championships to be held August 3-4, 2023, in Villa del Carbón, Mexico. For 2024, the events are organized under the auspices of Federación Mexicana de Asociaciones. The classic mountain running race will be an up/down format event of… Read more »

Running Up For Air Expands to Include Global RUFA Day

The following article featuring Running Up For Air was written by Lisa Jhung and first appeared in the winter 2023 issue of ATRA’s quarterly newsletter Trail Times. Excitement is building for Running Up For Air as ultrarunner Jared Campbell’s brainchild gains support from sponsor Patagonia. On the snowy trail up Utah’s 8,299-foot Grandeur Peak last… Read more »

Ashworth Awards, A Leader in Sustainable Trail Race Business

Ashworth Awards, a family-owned and operated event awards company based in North Attleboro, MA, is paving the way for a shift to more sustainable running event awards. Since its inception in 1965, Ashworth Awards has taken actions to improve their sustainability efforts as a company, which include sourcing US-made products, reducing packaging materials, and calculating… Read more »

Trail Runner’s Survey: Livestreaming

ATRA recently conducted a survey to learn what individuals look for in a livestream, why they watch a livestream, whether watch time is live or from a recording, and much more. Below are some demographics of the 1240 respondents followed by a recap of some of the response data. Demographics Age breakdown: 54% ages 40-59… Read more »

Building Emotional Fitness

This article focusing on emotional fitness first appeared in ATRA’s winter 2023 quarterly newsletter Trail Times and was written by Samantha Pruitt. Part one in a series: How to train your mind and body for winning your life. As an athlete, coach, and business leader I have learned a few things — usually the hard… Read more »

TRAIL TIMES Winter 2023 – VOLUME 28, NUMBER 105

ATRA Trail Times Newsletters

Read the Winter 2023 edition of our Trail Times! Trail Times Winter 2023 – Volume 28, Number 105 You are unauthorized to view this page. You must have an active Membership on ATRA. To sign up or learn more, go here! OR If you are a member already, please log in below! Username or E-mail… Read more »

Featured Trail Town: Knoxville, TN

The following feature on Knoxville, Tennessee was provided by Caleb Wilson and the team at Visit Knoxville Sports Commission. This city on the Tennessee River will host the 12th annual US Trail Running Conference October 23-25, 2024. Being located close to the Great Smoky Mountains National Park to the east and the rugged Cumberland Plateau… Read more »

U.S. Olympic Marathon Trials Qualifiers who also run trails

The following article was compiled by ATRA team member Andy Wacker and features trail and mountain runners who have qualified to race in the U.S. Olympic Marathon Trials. Featured photo of Rachel Drake racing in Argentina at the 2019 World Mountain Running Championships. Every four years, USATF holds a championship-style race where the top three… Read more »

2024 Valsir Mountain Running World Cup Calendar Unveiled

The following release from Hector Rubio, media manager, World Mountain Running Association, highlights the 2024 Valsir Mountain Running World Cup calendar. Cover photo of Scout Adkin courtesy Marco Gulberti. Featuring a roster spanning eight countries, encompassing 10 events and a total of 13 races, this season promises a thrilling array of locations, beloved classics, and… Read more »

Born to Run 2024 Scholarship Announced

The following announcement is from our friends at Born to Run (BTR) who are looking for applicants with a passion for community, serving others, and running. See below for details. SANTA MARIA, California, December 8, 2023 – The BTR Scholarship Committee announces the launch of the Born to Run (BTR) scholarships for 2024. This new… Read more »

Roots of RouteArrows and Better Trail Race Course Marking

“Exaggerate the essential, leave the obvious vague.” ― Vincent Van Gogh Trail race participants may take the process of course marking for granted, until they get lost following poorly placed signage. Course marking is an essential step of every trail race and is not only time-consuming for race organizers, but is one of the basic… Read more »

Timely topics highlighted at The Running Event

The 17th edition of The Running Event (TRE) was held in Austin, Texas from November 28-30, and featured more than 300 vendors in a two-day expo, educational sessions, and numerous networking opportunities. TRE is North America’s premier specialty retail conference and trade show welcoming race directors, media, run specialty store owners, brands and organizations. TRE… Read more »

Mike Bone Announced as Chair of Catalina Island Special Events Committee

The following release is published with permission from ATRA corporate member Spectrum Sports Management, organizers of Catalina Island Race Series. AVALON, Calif. — The Special Events Committee on Catalina Island has welcomed Mike Bone, President and CEO of Spectrum Sports Management, as their new Committee Chair. The committee is dedicated to attracting events to the island, while… Read more »

2023 USATF Mountain Ultra Trail Runners of the Year Announced

The Mountain/Ultra/Trail running (MUT) executive committee (13 members) of long distance running recently selected the 2023 USATF Mountain, Ultra and Trail Runners of the Year. During the Mountain Ultra Trail Running Council session at this year’s USATF Annual Meeting the recipients were announced and are listed below. Selection Criteria for MUT Runners of the Year… Read more »